Tag Archives: promotion

by @AnnieDaylon

Little did I know when I grumbled over precious time spent getting my novel onto the shelves of a local food chain that the effort would result in a magical evening in the company of avid readers. I was invited to a meeting of the Book Travellers, an octet of women whose group demeanor is a combination of the delicacy of porcelain and the strength of spider silk, women who have woven friendship into a book club that has endured two decades.

The Book Travellers are so named because each member returns from every trip with souvenir bookmarks for the group. The group chooses their books a year in advance, at a sleepover, in a cabin, on a nearby lake, each June. Through their meticulous ‘bookkeeper’, they keep track of every meeting (attendance, books read, and comments) and have done so since 1998.

They take turns hosting the event and, during my visit, they appeared to be as comfortable in their host’s home as they would be in their own. (author note: a wonderfully infectious state of ease.)

Our evening began with tea and dessert and progressed to discussion of my novel and books in general.

Elizabeth made Lemon Pavlova. Delicious!

Personal details slid through book talk, information about connections made through vocation—librarian, teacher, nurse, accountant—and avocation—curling, volunteering, walking, travelling. There were snippets with giggles about surprise birthday jaunts and fragments with sighs about thoughtful memorial gifts.

Overall, a delightful evening  in the company of readers, one which served not only to deepen my fervor for reading but also to re-ignite my passion for telling stories. More importantly, I experienced a surprising gift: the joy of being in the presence of unmatched  strength and vitality. Truly Canada’s Steel Magnolias.  

And so, to: Elizabeth, Bonnie, Judy, Randi, Nancy, Magda, Leona, and Kathy, I express my heartfelt thanks.

My best to all of you, always,

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P. S. Dear Writers, Marketing can be a pain in the posterior: In my case, it took five trips to the store, several forms that had to be filled, trashed, replaced, filled again and edited; it also took a few emails to the wrong people before finding the right people. I was left wondering if time-consuming grunt details are worth it. They are. Do it.